Wow, who would have known. Choosing a name for a company should be easy right? Not in Germany, it isn’t.

Get this, company names in Germany must not be misleading (among about a million other things. Hey, it’s Germany after all) by law. And „groupXS“ apparently is just that. Misleading.

Why? Well, „group“ or in German „Gruppe“ is strictly reserved for a cooperation made up of different companies. Who would have known. Therefore the Commercial Register has temporarily put or application on hold.

Let’s just put it that way: We were not expecting that! 🙂 Well, you live and learn. Lesson of today: There are a lot of laws in Germany.